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Commercialism

March 2, 2013

I hate being advertised to and every day it just keeps getting worse. If it’s not overtly in your face then it’s the quiet sort where friends become the company’s own testimonial of the greatness of its product, or a logo constantly reminds you of its power. In theory I have no problem with any of this, but in practice it just overwhelms. And most of the time I just want it gone. See, a logo is supposed to remind you of the product, however, with the advent of hundreds of television channels now it’s the logo, the advert, the little animated gif, and the advert on internet videos.

Some companies get indignant when people complain, though, ‘This is how we make money!’ And I say: so? You’re shackled to an ever expanding over commercialized business model. Oh, but I’m the bad guy because I get advertised to on a daily basis to the point I just don’t want to hear it. While I can’t lay the claim to ‘I remember when’ with regards to the internet as I joined in ’96 and while it’s not quite what it is today we were still advertised to fairly regularly, but mostly in the background.

Still, I don’t think it was ever this bad. Or maybe it was and the rose tint of time has left me nostalgic for a time that might not have ever existed. But I think we can do better than this. Is the logo printed on every accessory really necessary? Do you really need a logo emblazoned on every article of clothing? This stuff also really costs the consumer as well. Unless your product is some Edsel-like piece that tries to be novel, then it’s really not worth it.

Take your favorite pair of shoes and imagine it with no logo or identifier, how much did you pay? If it’s anywhere from sixty to one hundred dollars then you bought the logo or name. There’s nothing wrong with any of this because some brands are really quality, but others are just there for a name. And shoes are perfect examples because they’re so cheaply made that you’re really only doing it for the name. Are a Chinese laborer’ work really worth that much money? They only get paid something like two bucks a day. So obviously you’re not paying for a higher quality. Materials? No, those are bought in bulk and mostly at a discount for buying in such large quantities.

What’s my point here? Oh yes, commercialism is shit, advertising is shit, and you’re paying too much for a name. Any questions? Yeah, not my bestest mostest awesome way to end a post.

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2 Comments leave one →
  1. March 2, 2013 2:15 pm

    I’ve never been one for buying a product based on it’s name. A lifetime of buying has resulted in my buying products that work for me..not for me to flash around as a status symbol. Great post!

    • March 3, 2013 12:20 pm

      Thank you. Yeah, I usually will stick to a brand that actually has a track record of reliability, but not because of its name. That’s what bothered me when I told people that I bought an iMac, because they assumed that I bought it because I was an Apple bot or some such–no, I just like their products. They work and they’re reliable. So yeah…I feel sorry for those people that feel they must buy a particular brand because it gives them some sort of weird status with the fashion police.

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